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Data, CRM And Consumer Insights Manager

Pays : Belgique

Région : Région flamande

Province : Brabant Flamand

Ville : Machelen

Catégorie : Commerce

Type de contrat : CDI

Type d'emploi : Plein temps

Description du poste

At Estée Lauder Companies
we work with amazing brands... Estée Lauder, Clinique, Aramis & Designer
Fragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin,
Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,...

DATA, CRM AND
CONSUMER INSIGHTS Manager
- The DATA, CRM and Consumer Insights
Manager partners with brands, online and digital to define the consumer
journey and establish key KPIs to measure success and drive best-in-class
analysis.
- You will track Online campaigns,
including CRM & paid digital media programs, to maximize site traffic
/ sales and ROI to build a consistent Omni channel experience. In your
role you will distill key insights from consumer, retail, shopper data and
shares this with brands to enable them to improve their marketing
activities and tap into new growth areas.
- Digital analytics and CRM roadmap to
support brand equity and growth
- Partners with brands, online and digital
to define the consumer journey (triggers definition, marketing pressure,
relational program, loyalty program,...) and establishes key KPIs to measure
success and drive best-in-class analysis
- Supports the development and the
refinement of the brand consumer database
- Analyzes omnichannel performance to
drive business strategy, profitability and future campaign investment
- Gathers and analyzes complex datasets
across various platforms to provide key insights on consumer preference,
campaign performance and market competition
- Is the key interface between the
affiliate brand teams and the regional team to implement strategy in the
affiliate
- Advises commercial team to negotiate
sharing of CRM data and insights with retailers
- Metrics to assess success of campaign
initiatives across consumer touchpoints
- Build action plan for measuring campaign
performance against predetermined success metrics for social and digital
marketing and brick and mortar performance
- Executes new analytics practices that
augment consumer behavior knowledge and improve CRM/media targeting ROI
- Provides ongoing digital data analysis
on consumer behavior and engagement through quantitative and qualitative
analytical tools
- Supports presentation of key findings,
insights and recommendations to Consumer Marketing partners and brand
leadership
- Data-informed storytelling and decision
making
- Gathers data and perform market research
to assist in crafting compelling and insightful stories that help brand
leadership further understand and engage consumers
- Acts as an agent of change to
demonstrate and encourage data-driven decision making and enable all teams
to become more analytics minded
- Gather and analyze complex datasets
across various platforms to provide key insights on consumer preference,
campaign performance and market competition

Qualifications
Qualifications
- First
relevant experience
- CRM
management
- Data-driven
- Strong
analytical skills
- Relationship
builder / Strong stakeholder management skills
- (Data
driven) Storytelling skills / inspirator
- Trilingual:
Dutch, French & English
- Hands on
mentality
- Project
management skills (handle multiple projects)

Job: Marketing
Primary Location: BE-VBR-Diegem
Job Type: Standard
Schedule: Temps plein
Shift: Equipe de jour
Job Number: 205375
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Offres d'emploi

Data, CRM And Consumer Insights Manager

ESTÉE LAUDER COMPANIES
| CDI | Machelen

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