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Digital Consumer Acquisition Manager - Eastpak

Pays : Belgique Belgique

Région : Région flamande

Province : Anvers

Ville : ANVERS

Catégorie : Marketing

Type de contrat : CDI

Type d'emploi : Plein temps

Expériences : 0 à 2 ans

Présentation d'entreprise

VF Europe - Eastpak

Description du poste

Eastpak is looking for an exceptional Digital Consumer Acquisition Manager to join our Digital team based in Antwerp, Belgium.

At Eastpak, we're Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. Since we started our journey half a century ago, we've refined our classic bag designs and continue to innovate and collaborate with some of the world's leading creatives.

We're committed to making durable designs that stand the test of time, as we foster a more sustainable way of living. Our Eastpak culture is defined by Empowerment, Responsibility, Creativity, Collaboration and Positive Resistance.

Eastpak is Built to Resist, are you?

Let's talk about the role!

As the Digital Consumer Acquisition Manager you will be responsible for the planning, implementation and monitoring of the digital marketing activities with a strong focus on ROI. Working closely with members of the marketing and eCommerce team and external partners to define strategies to drive sustainable business growth improving the ROI for our digital commercialisation channels. You will also drive experimentation and be responsible for reporting the results to key stakeholders.

How You Will Make a Difference

* Develop and execute end-to-end marketing strategies to acquire new consumer and improve campaigns ROI.

* Build, execute and optimise effective cross-channel digital campaigns to achieve business objectives.

* Work in partnership with the agencies and the eCommerce team to develop marketing automation to build and launch complex automated campaigns.

* Define, measure, and evaluate relevant paid media KPIs and performance; present the key insights and recommendations to business stakeholders and customers.

* Collaborate with the brand and VFC team to understand user segmentation and behaviour & identify consumer insights to drive transactional and promotional content strategies in life cycle marketing campaigns.

* Brief the agency and coordinate activities for paid media for various ad platforms such as Facebook, Instagram, Google ads, Affiliates & optimise in-depth the different channels.

* Manage marketing activations with Europe biggest digital pure players. Such as Zalando, Amazon, About you.

* Continuously run marketing experiments including baseline, creative, content, Landing pages and frequency to improve key performance metrics.

* Work together with our content creation team to build high-impact creative assets based on thorough A/B testing and performance analysis.

* Maintains deep knowledge of industry best practices and new technologies tools.

Skills for Success

To succeed as Digital Consumer Acquisition Manager you must be passionate about digital performance marketing, automation of process and the analysis of metrics and KPIs to drive decisions. Taking test & learn approach is a must to drive sustainable improvements in the strategy and to impact results over the main digital campaigns KPIs and business results, communicating and presenting results to different stakeholders' profiles.

* Direct, hands-on experience managing paid media (search, display, social, affiliates), and Marketing Automation either at an agency or in-house.

* Proficiency in paid media advertising (Facebook, Instagram, Google Ads, SEM, YouTube)

* Experience in prioritising, developing, and optimising marketing activities towards ROI improvement. Nice to have technical knowledge of FB/Google marketing API integrations.

* Proven experience in B2C marketing, A/B testing and building media plans, forecasts.

* Nice to have experience working with Google Tag Manager, Google Analytics, Google Ads Manager, Facebook Ads Manager, and other third-party tools.

* Highly analytical and data-driven thinking as well as advance level Excel and PowerPoint skills.

* Deep understanding of performance marketing metrics and reporting standards and a track record of proven business results through A/B testing techniques and data analysis.

* Independent problem solver that can juggle many tasks and thrive in a startup environment.

* Strong communication (English is a must) and presentation skills. Good interpersonal skills along with an ability to communicate effectively with cross-functional stakeholders.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

* A supportive feedback-based culture where respect and integrity guide us in what we do

* An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

* Be part of an iconic lifestyle brand in a multi brand, multi countries organisation

* On site gym offering health and well-being initiatives

* A discount card with 50% on all VF brands

* Break out areas offering complimentary hot drinks
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