Responsibilities
•Build and develop marketing strategies, which are informed by sales metrics and Google Analytics, that continually animate the web shop and contribute to overall revenue growth while maintaining customer loyalty and satisfaction;
•Development and delivery of marketing activities (email, paid search, SEO, affiliates, partnerships, (display) advertising, PR, promotions, social media, etc.) based on customer insight, segmentation and analysis;
•Plan, present and execute digital marketing plans in line with overall business strategy and goals mindful of budget and company direction;
•In collaboration with Channel Management, Marketing and relevant Product Managers developing ranges and propositions that excite and stimulate consumer purchase;
•Improve the customer experience in the areas of site functionality, performance and conversion;
•Establish robust reporting on all digital channels’ performance weekly/monthly/ yearly;
•Responsible for managing the E-commerce marketing budget;

Requirements

• Bachelors in Business, Marketing or relevant other degree;
• Minimum of 3 years’ working experience within an e-commerce environment –preferably within the fashion or interior decorating business;
• Advanced user of common IT / e-commerce tools and applications such as Google Analytics and WordPress;
• You have strong experience and complete understanding of end to end processes within online retail shops–ideally Magento 2;
• Proven operational experience with setting up and improving ROI on AdWords campaigns;
• Excellent communication skills, both written and verbal;
• Fluent in Dutch, French, and English and willingness to travel occasionally.

 
Offer

• A very competitive salary package with all extra-legal advantages