Site internet
www.lvmh.fr/
www.lvmh.fr/
E-Retail & Trade Marketer
Catégorie : Marketing
Type de contrat : CDI
Type d'emploi : Plein temps
Expériences : 2 à 5 ans
Présentation d'entreprise
Le groupe LVMH réunit plus de 75 Maisons d’exception qui créent des produits de haute qualité et est le seul acteur présent simultanément dans cinq secteurs majeurs du luxe : Vins & Spiritueux, Mode & Maroquinerie, Parfums & Cosmétiques, Montres & Joaillerie et Distribution sélective. Il compte aujourd’hui plus de 150 000 collaborateurs à travers le monde et a réalisé en 2020 des ventes de 44,7 milliards d’euros.
Description du poste
PURPOSE OF THE ROLE
MAIN RESPONSABILITIES
DEVELOP AND IMPLEMENT THE E-RETAIL AND E-CRM STRATEGY
OPTIMIZE DEDICATED BRAND SPACES ON E-RETAILERS
MANAGE MARKETING EXPENSES
IN CHARGE OF E-RETAILER AGREEMENTS
IN CHARGE OF WEEKLY & MONTHLY REPORTINGS
POSITION WITHIN THE ORGANISATION
SUBSIDIARY
CORPORATE TEAM / HQ
EXTERNAL
- Manage e-retailer business for Givenchy & Kenzo under the supervision of the Marketing Director
- Develop e-market share and enhance brand image of the 2 Maison’s
- Optimize the social media visibilities for Givenchy & Kenzo on retailer channels
- Federate all the departments around E-retail to be sure that all opportunities are maximized
MAIN RESPONSABILITIES
DEVELOP AND IMPLEMENT THE E-RETAIL AND E-CRM STRATEGY
- Define the E-retail, CRM, print and digital annual strategic plan with the Marketing Director & KAM
- Manage the implementation of E-retail strategy respecting the brand image (guidelines) and priorities
- Drive the E-retail and digital trade plans to deliver strong sales growth
- Analyze results and recommend on-going optimizations
OPTIMIZE DEDICATED BRAND SPACES ON E-RETAILERS
- Update the e-merchandising catalog assortment to boost the visibility, traffic and sell out conversion
- Animate the brand page of the 2 Maison’s in coherence with the marketing plan
- Check the sites weekly to avoid any bug and take optimization actions
- Manage the day-to-day relationship with the retailers
MANAGE MARKETING EXPENSES
- Be part of the budget construction and revisions
- Monitor and compile the monthly expenses to achieve P&L target
- Track each expense from purchase order to invoice imputation
IN CHARGE OF E-RETAILER AGREEMENTS
- Evaluate the website and validate the opening of the website with the corporate team
- Send the E-merchandising information and check the respect of the guidelines
- Manage the relationship with the potential new E-retailer
IN CHARGE OF WEEKLY & MONTHLY REPORTINGS
- Prepare weekly flash memo tracking LFB visibility, competitor best practices and adding qualitative feedbacks
- Lead the monthly E-retail analysis including market trends, LFB performances and KPIs competitor insights
POSITION WITHIN THE ORGANISATION
SUBSIDIARY
- Marketing & PR department
- Key Account Managers & Salesteam
- Finance department
- Customer service
- Managing Director
CORPORATE TEAM / HQ
- Kenzo, Givenchy & LFB teams
- E-retail department
- Digital department
- CRM department
EXTERNAL
- Retailer Teams
- Suppliers
Profil recherché
PROFILE
PERSONAL SPECIFICATION
- Graduate level education: business, marketing and/or communication
- Trilingual: Dutch, French & English
- Previous solid experience in E-retail & trade
- Personal affinity with Kenzo & Givenchy
- Experience in Beauty Industry is a plus
- Pack Office, SAP, Photoshop & Indesign
PERSONAL SPECIFICATION
- Team player
- Customer and relationship focused
- Results oriented
- Strong analytical and synthesis mindset
- Creative and innovative with attention to details
- Curious, autonomous, flexible and proactive
- Perseverant and enthusiast
- Multitasking with both operational and strategic vision
Partager
Imprimer
