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PR Brand Manager

Pays : Belgique Belgique

Région : Bruxelles

Ville : Brussels

Catégorie : Commerce

Type de contrat : CDI

Type d'emploi : Plein temps

Description du poste

PR Brand Manager
To maintain and strengthen the strong position and awareness of
our brands, we are looking for a PR Brand Manager for the Consumer
Products Division for the Belgian market.
As PR Brand Manager, you will be responsible for the overall PR
strategy, budgets and the implementation thereof in Belgium, developed with the
Benelux marketing team. For example, you will need to think about how to
generate as much PR value as possible for launches and brands, determine and
organise PR events (and ensure that guests create content about them), PR
releases to (beauty) media and develop and send out PR boxes. In doing so, you
will always need to keep in mind how you can generate the most free publicity.
In this role, you will work for the Consumer Product Benelux
organisation, and will be based in Brussels. In this role, you will report to
the Marketing Director Benelux. You will frequently work together with the PR
Brand Manager Netherlands, the Product Brand Managers of the relevant
categories and brands and the Brand Activation Manager who, among other things,
is involved in setting up brand campaigns, of which PR is regularly part of. A
large number of these marketing roles are carried out from Hoofddorp (near
Amsterdam). These marketers regularly work from Brussels and the PR Brand
Manager will work from Hoofddorp for two days once or twice a month.
You will have the following responsibilities:
- Setting up corporate events/initiatives.
- PR boxes + press kits (± 30 per year): creating, briefing
creative designers and printers, managing and determining for whom the
launch is relevant.
- Maintaining daily contact with beauty journalists for
enquiries and publications.
- Daily requests for product sponsorship, event sponsorship and
sponsorship initiatives.
- Creating press documents so journalists can find out all about
new launches, events and the like.
- Taking care of the layout, writing and translation of online
press releases. Subsequently, you will send them to the relevant contacts.
- Performing "Earned Media Value" analyses (based on
KPIs) after events/PR Seeding.
- Attending events of important contacts for relationship
management and gaining new knowledge.
- Supporting major brand campaigns from a PR perspective.
The following qualities and qualifications are required for this
position:
- A completed academic Master's degree
- At least 5 years of PR/communication experience
- Good spoken and written command of French or Dutch
- Affinity with PR, social media, influencers and brand
communication
- A real networker, you are good at building relationships both
internally and externally
- A flexible mindset that suits the fast-paced Beauty FMCG
business
- Out-of-the-box thinking, with a good dose of creativity
- You are organised, pro-active and can switch quickly between
tasks, brands, categories and stakeholders. You know how to tackle things
and you always get the job done.
- Communicative skills that foster trust with many different
stakeholders
- Analytical skills (in the sense that you must be able to
calculate Earned Media Values from an event/press mission, interpret the
results and draw conclusions from this)
What do we offer?
When you start at L'Oréal, you are given a high level of personal
responsibility from day one. To assist your development, we offer an induction
programme and an individual training programme. Training can take place either
locally or at the global headquarters in Paris. An enriching experience during
which you will meet international peers.
Moreover, with us you will find:
- An inspiring work environment with ambitious colleagues
- A sound career prospect with excellent development and
advancement opportunities
- A competitive salary, adjusted on a yearly basis in case of
good performance
- Attractive fringe benefits, including a 13th month's salary,
profit-sharing, health insurance discounts and a favourable pension scheme
- Discounts on L'Oréal products and with strategic partners,
such as the Rob Peetoom hairdressing chain
- Fun extras such as various sporting activities
Finally, a great added value of working at L'Oréal is that you get
to work with many different people and functions. This gives you the
opportunity to broaden your knowledge of different stakeholders. You will be
working together with colleagues from areas such as Sales, Marketing, Digital
and Finance.
Applying:
Do you think you are ready for this challenge and do you meet the
above conditions?
Then apply quickly!
Diversity in
recruitment
At L'Oréal, we do not discriminate on the basis of gender,
ethnicity or age:
"A diversified workforce in every function and on all levels
strengthens our creativity and our understanding of consumers and it enables us
to develop and market products that are relevant".
(Jean-Paul Agon, CEO of L'Oréal)
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Offres d'emploi

PR Brand Manager

L'OREAL GROUP
| CDI | Brussels

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