Orchestrate the launches and
push growth of pillar products using their own product, market and consumer
expertise, to contribute to continued growth for the brand and the consumer
relationship.
- Collect and
analyse consumer and market insights and competition strategies to make
recommendations to management
- Implement new
launches, maintain growth in pillar products and animate core catalogue
- Propose and
monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated,
engaging consumer brand experiences
- Adapt
communication material (imagery, digital, point of sale)
- Mobilise and work
with other departments (sales, logistic, education, etc. ) and partner agencies
to build broader business strategy; meet the deadlines
- Make
recommendations to management on the category based on own expertise of the
consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget
and ensure sales forecast accuracy
- Effectively
prepare clear messages for senior managementSpecific to selective divisions:
- Own the brand
patrimony, guarantee the brand identity: ensure that all actions are in line
with the sense of purpose while nourishing the brand
- Implement the
retail strategy working hand-in-hand with the retail and education team and
ensure the proper implementation of retail materials (services, advice,
etc.)Specific to CPD:
- Make
recommendations on media, implement media and promotion plans and ensure
implementation of trade marketing plan

- You have a master degree (preferably economics,
marketing or similar)
- You have 2-5 years of experience in a similar
role
- You are at least bilingual NL and /or FR + EN
- You are entrepreneurial, curious and take
initiatives
- You are creative and
communicative
L'ORÉAL COMPETENCIES
- INNOVATOR - STRATEGIST - PEOPLE DEVELOPER -
INTEGRATOR - ENTREPRENEUR -
L'Oréal would like her personnel to represent the
diversity of the Belgian society. We welcome everyone regardless of origin,
gender, age, sexual orientation, philosophical or political conviction,
disability, etc.